IDENTITY, DECISION MAKING & INTERGROUP PROCESS
MEETING CHALLENGES IN A GLOBALIZED WORLD
As the world is getting more globalized, we seek to take on the challenge of understanding how individuals respond to multicultural exposure. To this end, we try to advance both theories and methodologies.
Culture lab investigates the processes underlying multicultural influences and multicultural identity. In particular, we examine both the psychological antecedents and outcomes of multiculturalism in intra- and inter-group settings. Decision making and processing styles are also the major fields the lab is exploring
In terms of theories, we have proposed Dynamic Constructivist Theory (Hong, Morris, Chiu, & Benet-Martinez, 2000), Multicultural Mind and Self (Hong, 2011), and Cultural Attachment Theory (Hong, Roisman, & Chen, 2006; Hong, Fang, Yang, & Phua, 2013) - these theories address the interface of culture, cognition, identity, and intergroup relations.
In terms of methodologies, on top of the traditional paper-and-pencil self-report surveys, we have used a wide range of methods (e.g., experimental priming, stimulation games, etcetera) to assess a wide modality of responses (e.g., reaction time, physiological responses, etcetera).
Our lab is currently developing capabilities in conducting research using genotyping and neuroimaging techniques. The ultimate goal is to understand how being exposed to multiple cultures (within and between nations) can impact individuals's processing styles and decision making processes.