top of page

The Culture Lab


Directed by Ying-yi Hong

Lab intro for website.png


As the world is getting more globalized, we seek to take on the challenge of understanding how individuals respond to multicultural exposure. To this end, we try to advance both theories and methodologies.


c6652192587feedca46b339d4714a0d9 (3)

Featured News

RGC has created a profile page for this year's Senior Research Fellow Awardee -

Professor Ying-yi Hong. Check out her biography and video interview in the link below. 

Congratulations to Dr. Andrea Matos for winning the 2024 Cloud Research Antisemitism and Islamophobia Grant!!

Screenshot 2022-03-22 at 4.34_edited.jpg

Dr. Andrea Matos named 23/24 RGC Postdoctoral Fellow 



Lab Statement

Culture lab investigates the processes underlying multicultural influences and multicultural identity. In particular, we examine both the psychological antecedents and outcomes of multiculturalism in intra- and inter-group settings.  Decision making and processing styles are also the major fields the lab is exploring

In terms of theories, we have proposed Dynamic Constructivist Theory (Hong, Morris, Chiu, & Benet-Martinez, 2000), Multicultural Mind and Self (Hong, 2011), and Cultural Attachment Theory (Hong, Roisman, & Chen, 2006; Hong, Fang, Yang, & Phua, 2013) - these theories address the interface of culture, cognition, identity, and intergroup relations.

In terms of methodologies, on top of the traditional paper-and-pencil self-report surveys, we have used a wide range of methods (e.g., experimental priming, behavioral games, etcetera) to assess a wide modality of responses (e.g., reaction time, physiological responses, etcetera).

Our lab is currently developing capabilities in conducting research using genotyping and neuroimaging techniques. The ultimate goal is to understand how being exposed to multiple cultures (within and between nations) can impact individuals's processing styles and decision making processes.

Meet The Team


​Choh-Ming Li

Professor of Management
Principal Investigator

Andrea profile pic.jpeg

Postdoctoral Fellow

WhatsApp Image 2022-10-24 at 9.12.35 AM.jpeg

Research Assistant


Ph.D. Student


Ph.D. Student

Portrait 3.jpeg

Ph.D. Student

How does identity form and how does it change over time? How does identity affect intergroup processes?

Why do people across all culture believe in conspiracy theories? 

Who are more vulnerable?

Conspiracy about Infectious Diseases

How do different psychological factors play a role when people cope with the COVID-19 pandemic?

Conspiracy about COVID-19

Recent Publications

Li, K.K., & Hong, Y. (in press). Confidence in China’s political system was linked to perception on Covid infection risk, Covid health threat, and attitudes towards dynamic Zero-Covid policy.  Judgment and Decision Making.

Liu, Y. Hou, Y., & Hong, Y. (2023). The profiles, predictors, and intergroup outcomes of cultural attachment.  Personality and Social Psychology Bulletin. DOI: 10.1177/01461672231190753.


Clist, P., & Hong, Y. (2023). Do international students learn foreign preferences? The interplay of language, identity and assimilation. Journal of Economic Psychology. DOI:


Zuo, S., Wang, F., Hong, Y., Chan, H-W., Chiu, C. P-W., & Wang, X. (2023). Ecological introspection resulting from the COVID-19 pandemic: the threat perception of the pandemic was positively related to pro-environmental behaviors. The Journal of Positive Psychology, DOI: 10.1080/17439760.2023.2190923.


Chan, H-W., Tam, K-P., & Hong, Y. (2023). Does Belief in Climate Change Conspiracy Theories Predict Everyday Life Pro-Environmental Behaviors? Testing the Longitudinal Relationship in China and the U.S.  Journal of Environmental Psychology.

Huang, B., Huang, Z., Chen, C., Lin, J., Tam, T., Hong, Y., Pei, S. (2022). Social vulnerability amplified the disparate impact of mobility on COVID-19 transmissibility across the United States. Humanities & Social Sciences Communications, 9:415 |


Li, K.K., Hong, Y., Huang, B., & Tam, T. (2022). Social preferences before and after the onset of the COVID-19 pandemic in China. Judgment and Decision Making, 17(6), 1313-1333.


Gulliver, R., Chan, C. S., Tam, K. Y. Y., Lau, I. S. K., Hong, Y., Louis, W. R. (2022). Political distrust, perceived threat, and intentions to engage in normative and violent collective action: A mixed-methods study. European Journal of Social Psychology, 1-17, DOI: 10.1002/ejsp.2910.

Lau, W., Tse, D., Bligh, M., Hong, Y., Kakarika, M., Chan, H-W., & Chiu, C. P-Y. (2022). Not ‘My’ Crisis: Social Identity and Followers’ Crisis Responses to COVID-19. Analyses of Social Issues and Public Policy.


Yeo, S-L., Phua, D.Y., & Hong, Y. (2022). The effects of dangerous world beliefs on Covid-19 preventive behaviors in Singapore: The moderating role of public health communication. International Journal of Strategic Communication.


Faust, N.T., Hong, Y., Gains, N., & Christopoulos, G. I. (2022). The effect of implicit theories of beauty and perceived pressure on cosmetic consumption. Psychology of Aesthetics, Creativity, and the Arts.


Wang, X., Wang, T., Jiang, T., Chen, Z., & Hong, Y. (2022). Double standards in the COVID-19 pandemic: The moderation of perceived threat.  European Journal of Social Psychology, 2022: 1-13.


Xiong, X., Li, J., Huang, B., Tam, T., Hong, Y., Chong, K.-C., & Huo, Z. (2022). Economic value of vaccines to address the COVID-19 pandemic in Hong Kong: A cost-effectiveness analysis. Vaccines, 10, 495.


Box-Steffensmeier, J.M., Burgess, J., Corbetta, M., Crawford, K., Duflo, E., Fogarty, L., Gopnik, A., Hanafi, S., Herrero, M., Hong, Y. et al. (2022). The future of human behaviour research. Nature Human Behaviour, 6, 15- 24.


Wang, X., Chen, W-F, Hong, Y., & Chen Z. (2022). Perceiving high social mobility breeds materialism: The mediating role of socioeconomic status uncertainty. Journal of Business Research, 139, 629-638.

bottom of page