Culture Lab

​​Identity, Decision Making, & Intergroup Processes

Prof. Hong Ying-yi


​Choh-Ming Li Professor of Marketing

Principal Investigator

Lab News

Coffee Talk Series - 11
Professor Evelyn Au from SMU will join us for a talk later this September.

Lab statement

Culture lab investigates the processes underlying multicultural influences and multicultural identity. In particular, we examine both the psychological antecedents and outcomes of multiculturalism in intra- and inter-group settings.  Decision making and processing styles are also the major fields the lab is exploring.

Meet Our Team

Yu Qian


Research Assistant