Yu Qian


Research Assistant

Culture Lab

​​Identity, Decision Making, & Intergroup Processes

Lab News

Coffee Talk Series - 9

Dr. Li King King, from City University of Hong Kong, will join us to talk about his studies. Date: TBC

Lab statement

Culture lab investigates the processes underlying multicultural influences and multicultural identity. In particular, we examine both the psychological antecedents and outcomes of multiculturalism in intra- and inter-group settings.  Decision making and processing styles are also the major fields the lab is exploring.

Prof. Hong Ying-yi


​Choh-Ming Li Professor of Marketing

Principal Investigator

Meet Our Team