Choh-Ming Li Professor of Marketing
It is important that research we do in the lab reach the masses. Check out a list of media coverage of our past research.
A lists of articles, books, book reviews, and book chapters by Professor Hong.
We host talks and meetings regularly with team members and scholars from around the world. Check out our Coffee Talk Series and stay updated about our upcoming events.
Culture Lab - Hong Ying Yi. All Right Reserved.
Culture lab investigates the processes underlying multicultural influences and multicultural identity. In particular, we examine both the psychological antecedents and outcomes of multiculturalism in intra- and inter-group settings. Decision making and processing styles are also the major fields the lab is exploring
Contact us if you wish to learn more about the lab and opportunities