Media Coverage

Understanding Emerging Market Consumers Through the Lens of Social Mobility

​The impact of our beliefs and experiences concerning race and socioeconomic status

Building an Innovation Nation

Feeling Inferior Affect Our Appetite and Food Intake​​

How culture influence tolerance of bribery



Lab statement

Culture lab investigates the processes underlying multicultural influences and multicultural identity. In particular, we examine both the psychological antecedents and outcomes of multiculturalism in intra- and inter-group settings.  Decision making and processing styles are also the major fields the lab is exploring.

Culture Lab

​​Identity, Decision Making, & Intergroup Processes

Yang Yang


Research Assistant

Echo Xue Wang


Ph.D Student

Meet Our Team

Prof. Hong Ying-yi


​Choh-Ming Li Professor of Marketing

Principal Investigator