Culture Lab

​​Identity, Decision Making, & Intergroup Processes

Yang Yang


Research Assistant

Prof. Hong Ying-yi


​Choh-Ming Li Professor of Marketing

Principal Investigator

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Lab statement

Culture lab investigates the processes underlying multicultural influences and multicultural identity. In particular, we examine both the psychological antecedents and outcomes of multiculturalism in intra- and inter-group settings.  Decision making and processing styles are also the major fields the lab is exploring.

Echo Xue Wang


Ph.D Student

Jinxiao Zhang

Research Assistant