Koen Dijkstra

Koen Dijkstra

Email: dijkstra at

I worked as a Research Associate at the Marketing department of the CUHK Business School, as part of the Culture Lab headed by Prof. Ying-yi Hong. My main research focus lies in culture and cognition, more specifically I’m interested in how decision making is affected by both cross-cultural differences in information processing, and differences in information processing as a result of group diversity. For my studies I compare behavioral data collected among cultural groups around the globe (e.g. In the United States, Europe, Hong Kong, Taiwan, and China) to study effects of culture. Such as, effects on trading in the stock market and differences in moral decision making