Contact Information

Department of Marketing, Business School, Cheng Yu Tung Building, The Chinese University of Hong Kong, Shatin, N.T., Hong Kong

(+852) 3943 9320 [Office]

Email: yyhong at baf.cuhk.edu.hk
Lab: Culture Lab

Personal Information
Professor Hong Ying-yi (康螢儀) is Choh-Ming Li Professor of Marketing at the Business School of The Chinese University of Hong Kong, Hong Kong. A globally-renowned expert on culture and cognition, multicultural identity and intergroup relations, Prof. Ying-yi Hong is no stranger to multiculturalism, having grown up in colonial-era Hong Kong, where she absorbed both Chinese and Western influences. Prof. Hong received her PhD from Columbia University and previously taught at the Hong Kong University of Science and Technology, University of Illinois at Urbana-Champaign, and Nanyang Technological University in Singapore. Her research reflects her global experiences. The editor of over ten books, including The Oxford Handbook of Multicultural Identity, which won the 2015 Ursula Gielen Global Psychology Book Award, Prof. Hong has published over 120 journal articles and book chapters and her work has been cited widely in the fields of psychology, business and education. She has received several awards for her pioneering work, including the Otto Klineberg Intercultural and International Relations Award in 2001, International Society for Self and Identity Outstanding Early Career Award in 2004, and Nanyang Award for Research Excellence in 2013. Prof. Hong was elected Global Expert of 千人计划, and Fellow of the Association for Psychological Science (APS) and the Center for Advanced Study in the Behavioral Sciences (CASBS) at Stanford University.

Culture Lab

​​Identity, Decision Making, & Intergroup Processes

Research Interest
Professor Hong's main research interests include culture and cognition, identity, intergroup relations. decision making, and cultural neuroscience. She is currently the editor of Advances in Culture and Psychology book series (published by Oxford University Press), and the editor-in-chief of Journal of Pacific Rim Psychology.