Culture Lab

​​Identity, Decision Making, & Intergroup Processes

Contact Information

Department of Marketing, Business School, Cheng Yu Tung Building, The Chinese University of Hong Kong, Shatin, N.T., Hong Kong

(+852) 3943 9320 [Office]

Email: yyhong at
Lab: Culture Lab

Research Interest

Professor Hong's main research interests include culture and cognition, self, identity, and intergroup relations. She is currently the editor of Advances in Culture and Psychology, associate editor of Asian Journal of Social Psychology, and serving on the editorial board of Journal of Personality and Social Psychology. She has published over 100 journal articles and book chapters. Her most recent book entitled "Social Psychology of Culture" was published in 2006 by Psychology Press.

Personal Information

Professor Hong Ying-yi (康螢儀) is Choh-Ming Li Professor of Marketing at the Business School of The Chinese University of Hong Kong, Hong Kong. A globally-renowned expert on culture and cognition, multicultural identity and intergroup relations, Professor Hong Ying-yi is no stranger to multiculturalism, having grown up in colonial-era Hong Kong, where she absorbed both Chinese and Western influences. The editor of over ten books, including The Oxford Handbook of Multicultural Identity, published by Oxford University Press in 2014, Professor Hong has published over 100 journal articles and book chapters and her work has been cited widely in the fields of psychology, business and education. Professor Hong received her PhD from Columbia University and previously taught at the Hong Kong University of Science and Technology and the University of Illinois at Urbana-Champaign. She has received several awards for her pioneering work, including the Otto Klineberg Intercultural and International Relations Award in 2001, International Society for Self and Identity Outstanding Early Career Award in 2004 and Nanyang Award for Research Excellence in 2013. Prof. Hong was elected Fellow of the Association for Psychological Science and the Society of Experimental Social Psychology, and is currently editor of the Advances in Culture and Psychology series published by Oxford University Press.